Revenue Management

Who most often negotiates sales contracts on behalf of a hotel?

• GM

• FOM

• Owner

• DOSM

Servicing consumer demand and booking clients are activities directly related to hotel

• sales

• marketing

• promotions

• advertising

The act of reserving a hotel’s ballroom for a guest’s 50th. anniversary party is an example of

hotel

• sales

• marketing

• advertising

• public relations

What is the primary goal of a local chamber of commerce?

• Influence business tax policy

• Advance business interests in the community

• Supplement hotel marketing efforts in the community

• Advance the level of tourism-related marketing efforts in the community

Which market segment is made up of business travelers?

• Leisure

• SMERF

• Corporate

• Long-term stay

Which symbol is utilized by AAA when it issues hotel ratings?

• Stars

• Metals

• Diamonds

• Pineapples

Lawrence, a sales manager, has been assigned by his DOSM to work the SMERF market. As a result, Lawrence will primarily be working with

• travel agents

• group markets

• corporate clients

• long-term stay guests

A subset of customers who have common needs is known as a

• target market

• generic market

• market resource

• market segment

Organizing a hotel’s sales and marketing effort by product sold makes good sense when the

• variety of products sold by the hotel is limited

• variety of products sold by the hotel is extensive

• number of customers served by the hotel is large

• number of customers served by the hotel is small

The use of brochures, billboards and exterior signage are examples of a hotel’s

• publicity efforts

• promotion efforts

• advertising efforts

• public relations efforts