SM Chapter 4 Assessment Review

The International Olympic Committee selects which country will host the Olympics.

• True

• False

In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city.

• True

• False

The industry trend for soccer indicates a shrinking audience interest.

• True

• False

Marketing decisions are never based on industry trends.

• True

• False

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

• True

• False

Some countries, namely China, sometimes censors movies it imports from other countries.

• True

• False

Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.

• True

• False

Marketers in the US have found only limited opportunities to connect with Hispanic Americans.

• True

• False

The marketplace in North America has become culturally diverse.

• True

• False

If a US sport and entertainment business wants to enter the global marketplace, it must have a website to reach potential fans and customers around the world.

• True

• False