MGT361 Chapter 9: International Marketing

The geocentric approach calls for customization of the international marketing mix

• True

• False

Sometimes legal or cultural factors force a firm to alter the brand names under which it sells its products.

• True

• False

Selling a firm's products in a foreign market for a price lower than that charged in the firm's domestic market makes the firm vulnerable to an allegation of ________.

• predatory pricing

• dumping

• parallel importing

• gray marketing

Mazda was charged with dumping minivans in the U.S. market. What pricing policy was Mazda most likely using?

• standard

• two-tiered

• market

• global

Under a ________ price policy, the firm charges the same price for its products and services regardless of where they are sold or the nationality of the customer.

• standard

• two-tiered

• market

• global

A firm following a geocentric approach will use a two-tiered pricing policy.

• True

• False

The ________ is the communication channel used by the advertiser to convey a message.

• medium

• message

• copy

• graphic

Specialized marketing efforts such as coupons are a part of

• advertising

• public relations

• sales promotions

• brand placements

Toyota operates a manufacturing facility in Georgetown, Kentucky. To build goodwill, Toyota provides grants to local charities, funds college scholarships to graduating high school students, and sponsors local youth sports teams. This is an example of ________.

• sales promotion

• personal selling

• public relations

• brand placement

Which of the following buys products and services from the manufacturer and then resells them to retailers?

• consumer

• wholesaler

• franchiser

• exporter