marchandisage révision
2nd Grade
•27 Qs
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marchandisage révision
Quiz
•
Business
•
2nd Grade
•
Medium
caroline foucher
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27 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la zone froide est la zone d'achat
des produits d'appel
des produits à achat d'impulsion
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la zone chaude est la zone d'achat
des produits de 1e nécessité
des produits à achat d'impulsion
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la pénétrante est l'allée
qui longe le pourtour du magasin
qui est au centre du magasin
principale
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
l'allée périphérique est l'allée
qui longe le pourtour du magasin
qui est au centre du magasin
principale
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la signalétique, c'est
l'enseigne
l'ensemble des supports d'information dans le magasin
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
la PLV c'est
la publicité sur le lieu de vente
la promotion sur le lieu de vente
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
le marchandisage de séduction est
une technique pour déclencher l'achat d'impulsion
une technique pour calculer le nombre de produits dans un linéaire
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