Unit 10: Segmentation quiz

Segmenting by income is an example of which segmentation strategy:

• Geographic

• Demographic

• Behavioural

• Psychographic

Segmenting by opinions on certain subjects is an example of which segmentation strategy:

• Geographic

• Demographic

• Behavioural

• Psychographic

Segmenting by weather in their region is an example of which segmentation strategy:

• Geographic

• Demographic

• Behavioural

• Psychographic

Segmenting by purchasing behaviour is an example of which segmentation strategy:

• Geographic

• Demographic

• Behavioural

• Psychographic

Toothpaste is marketed based on what segmentation type:

• Benefits sought

• Loyalty programmes

• Lifestyle

• Personality

Premium coffee is marketed based on what segmentation type:

• Benefits sought

• Loyalty programmes

• Lifestyle

• Personality

Tesco Clubcard is marketed based on what segmentation type:

• Benefits sought

• Loyalty programmes

• Lifestyle

• Personality

Gucci is marketed based on what segmentation type:

• Benefits sought

• Loyalty programmes

• Lifestyle

• Personality