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Unit 10: Segmentation quiz

Authored by Dale Walker

Professional Development

Professional Development

Used 3+ times

Unit 10: Segmentation quiz
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8 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting by income is an example of which segmentation strategy:

Geographic

Demographic

Behavioural

Psychographic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting by opinions on certain subjects is an example of which segmentation strategy:

Geographic

Demographic

Behavioural

Psychographic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting by weather in their region is an example of which segmentation strategy:

Geographic

Demographic

Behavioural

Psychographic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting by purchasing behaviour is an example of which segmentation strategy:

Geographic

Demographic

Behavioural

Psychographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Toothpaste is marketed based on what segmentation type:

Benefits sought

Loyalty programmes

Lifestyle

Personality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Premium coffee is marketed based on what segmentation type:

Benefits sought

Loyalty programmes

Lifestyle

Personality

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Tesco Clubcard is marketed based on what segmentation type:

Benefits sought

Loyalty programmes

Lifestyle

Personality

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Microsoft

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Apple

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