Types and characteristics found in audiences.

I review your message after it was created. What type of audience am I?

• initial

• secondary

• watchdog

I give my own point of view on your message or I may utilize it after it has been approved. Which audience type am I?

• gatekeeper

• primary

• secondary

I am the intended receiver of your message. Which audience type am I?

• watchdog

• primary

• gatekeeper

I can shut down your message before it even reaches the receiver. Which audience type am I?

• gatekeeper

• initial

• secondary

I am either politically, socially or economically charged by your message to provide a response. Which audience type am I?

• primary

• watchdog

• secondary

Psychographic qualities include:

• values

• goals

• lifestyle

• income levels

Psychographic characteristics will not provide a narrowed and targeted view of the customer or consumer.

• True

• False

Businesses will not fail once they are aware of the psychographics of their primary audience.

• True

• False

A demographic characteristic can be quantified.

• True

• False

Demographic factors include race, gender and income levels.

• False

• True