Attitude

Which of the following is not considered a component of an attitude?

• Cognitive component

• Affective component

• Perceptual component

• Behavioural component

The cognitive component of an attitude is manifested by:

• statements of feelings.

• statements of beliefs.

• actions or statements of behavioural intentions.

• the impact of the attitude on other attitudes.

Which of the following is NOT a basic strategy for altering the cognitive structure of a consumer's attitude?

• Change the belief(s) about the attributes of the brand.

• Change the underlying motivation.

• Add beliefs.

• Change the belief(s) about the attributes of the ideal brand.

Page wants to buy a puppy. She does some research and decides to buy an English springer spaniel rather than a great Dane because they are smaller, more active and good with kids. Which type of attitude influenced her decision?

• Affectively based attitude.

• Behaviourally based attitude.

• Explicitly based attitude.

• Cognitively based attitude.

All of the following are true about attitudes, except one. Which is false?

• Attitudes are evaluations of people, objects and ideas.

• Attitudes are related to our temperament and personality.

• Attitudes rarely change over time.

• Attitudes can be changed with persuasive communications.