CHAPTER 8

CHAPTER 8

University

9 Qs

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CHAPTER 8

CHAPTER 8

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

NANI SHAFIE

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9 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In the traditional perspective, public relations is a __________function whose primary responsibility is to maintain mutually beneficial relationships between an organization and its publics.

human resources

nonmanagement

nonmarketing

sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In marketing public relations (MPR), a firm’s product sales may be affected by_____________.

procedures

brand impact

employee morale

public attitudes

3.

FILL IN THE BLANK QUESTION

1 min • 4 pts

Community members and customers of a firm are considered a(n) __________audience.

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In the new role of public relations, the public relations department will work closely together with the __________department.

sales

product development

marketing

finance

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

The sales manager supervises the sales force; as a result, salesperson evaluations are typically based on­­­_____________.

sales criteria.

communication objectives.

program implementations.

marketing partnership.

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Personal selling refers to selling____________.

homemade products through online stores.

low-value products to only individuals and not organizations or groups.

personalized products to only individuals and not organizations or groups.

  • through a person-to-person communications process.

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which product is most likely to use personal selling as the dominant tool of marketing?

Pizza

OTC medications

  • Excavators

Fresh flowers

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