DMK108G Digital Models

In 2014, Takealot.com launched its own on-demand food delivery service after acquiring Mr Delivery (rebranded Mr D Food). Customers get R50 off their first order on Mr D Food and an academic research gap is identified to determine the influence of this promotion strategy on sales.

Which digital model should be applied in this study?

• Online revenue model

• Intermediary model

• Attribution model

• Loyalty model

• Social media model

Avis is an American car rental company and Avis Budget Group uses Google Advertising, mainly Pay Per Click to promote the Avis brand in South Africa. An academic research gap is identified to determine the influence of this promotion strategy on sales.

Which digital model should be applied in this study?

• Communications model

• Intermediary model

• Customer buying process model

• Loyalty model

• Social media model

In 2021, Tshwane University of Technology introduced a new online learning management system, moving from Blackboard (Mytutor) to Brightspace (Mytutor2dl). An academic research gap is identified to examine whether students access the new learning platform by typing URL directly or visit the TUT homepage first.

Which digital model should be applied in this study?

• Online revenue model

• Intermediary model

• Attribution model

• Communications model

• Customer information processing model

Uber Eats is an online food ordering and delivery platform launched by Uber in 2014 and users see recommended restaurants and menu items based on their preferences. An academic research gap is identified to determine the influence of this app design feature on user's experience.

Which digital model should be applied in this study?

• Social media model

• Intermediary model

• Communications model

• Customer information processing model

Bayerische Motoren Werke AG, commonly referred to as BMW is a German multinational corporation which produces luxury vehicles and motorcycles. BMW has recently introduced the all-new electric BMW iX with more than 120km fast charging in 10 minutes. An academic research gap is identified to examine whether customers that booked a test drive online are currently driving a BMW brand or new to the brand.

Which digital model should be applied in this study?

• Social media model

• Online revenue model

• Intermediary model

• Customer information processing model

• Attribution model

Debonairs Pizza is a South African based pizza restaurant chain franchise founded in 1991 and wants to conduct an academic research to find out whether customers view the menu and order online for delivery or to be collected at their nearest store.

Which digital model should be applied in this study?

• Social media model

• Communications model

• Intermediary model

• Customer buying process model

• Attribution model

Uber is a ridesharing company also known as ride-hailing service that matches passengers with drivers of vehicles for hire via the app and unlike taxicabs, cannot legally be hailed from the street. Users can earn free rides by inviting friends to sign up and ride with Uber and an academic research gap is identified to determine the effect of this reward scheme on sales.

Which digital model should be applied in this study?

• Communications model

• Customer information processing model

• Loyalty model

• Social media model

Snapchat is an American multimedia messaging app and pay users for submitting their best snaps to Spotlight, an entertainment platform that shares this kind of content from around the world. An academic research gap is identified to determine the effect of this online reward scheme on user-generated content.

Which digital model should be applied in this study?

• Online revenue model

• Intermediary model

• Attribution model

• Social media model

• Customer buying process model