Consumer behaviour quiz 2

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• Brand

• Culture

• Product

• Price

_________________ refers to the buying behavior of final consumers.

• Consumer buyer behavior

• Target market buying

• Market segment buying

• Business buying behavior

Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

• Cognitive Dissonance

• information search

• enjoying the product

• all the above

The only thing marketers need to know is what consumers will buy and at what price.

• True

• False

The First stage of the consumer buying decision-making process as Proposed by John Dewey

• Need Recognition

• Information Search

• Evaluating Alternatives

• Purchase Decision

The consumer decision making process begins when consumers:

• Recognize a need

• Identify possible solutions

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is:

• What consumers buy

• How and how much they buy

• Why they buy

• When they buy

Cognitive dissonance is part of:

• Evaluation of Alternatives and Purchase

• Postpurchase behavior

• Need recognition

• Pre-purchase behavior

The following is an example of a need: 

• iPad
• Digital camera
• Skateboard
• Water