Business U2 T2 Market Segmentation 1

Statistics about where people live would be referred to as

• Demographics

• Geographics

• Psychographics

• Behavioristics

Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.

• Behavioristics

• Geographics

• Demographics

• Psychographics

Select the type of marketing that would be applied to the Sky Sports TV channel?

• Undifferentiated marketing

• Market segmentation - income

• Market segmentation - lifestyle

• Market segmentation - geographical location

What type of marketing segmentation would be applied to the marketing of Mens Lynx deodorant ?

• Market segmentation - gender and age

• Market segmentation - income and age

• Market segmentation - lifestyle and age

• Market segmentation - lifestyle and age

What marketing segmentation is applied to a loaf of sliced bread?

• Market segmentation - geographical location

• Market segmentation - age

• Undifferentiated marketing

• Market segmentation - income

What is undifferentiated or mass marketing?

• A product which is at its early stage in the product life cycle

• A product which appeals to a target market

• One product which is very similar to another

• One product which appeals to the whole market

Businesses can better determine the specific needs of their markets because of today's

• mass-marketing techniques

• increased production capabilities

• improved marketing research

• lower promotion costs

The Thompson Company decided it would be more successful if it focussed its products into a small specific group of consumers. The business is engaged in

• mass marketing

• market domination

• industrial marketing

• niche marketing

Luxury Holidays caters to customers whose annual salary exceeds $100,000. Customers are offered seasonal discounts on select luxury hotels worldwide. Luxury Holidays most likely follows a(n) ________ segmentation approach.

• Income

• Gender

• Geographic

• Benefit

_______ divides buyers into different groups based on social class, lifestyle, and personality characteristics.

• Demographic segmentation

• Psychographic segmentation

• Behaviour segmentation

• Geographic segmentation