Product Extension

Product Extension

University

10 Qs

quiz-placeholder

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Product Extension

Product Extension

Assessment

Quiz

Business

University

Hard

Created by

Moinak Kanungo

Used 15+ times

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10 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets.

Line Extension

Brand Extension

Multi Brand

New Brand

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry).

Line Extension

Brand Extension

Multi Brand

New Brand

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’).

Line Extension

Brand Extension

Multi Brand

New Brand

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers.

Line Extension

Brand Extension

Multi Brand

New Brand

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a breakfast bar.

Line Extension

Brand Extension

Multi Brand

New Brand

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Burger’s Galore is planning to open a chain of toy stores under the name of ‘Toys ‘n More’.

Line Extension

Brand Extension

Multi Brand

New Brand

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

A successful airline starts a budget priced airline to better compete against price-based competitors.

Line Extension

Brand Extension

Multi Brand

New Brand

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