Concept Testing Quiz

Concept Testing Quiz

1st - 3rd Grade

6 Qs

quiz-placeholder

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Concept Testing Quiz

Concept Testing Quiz

Assessment

Quiz

Fun

1st - 3rd Grade

Practice Problem

Hard

Created by

Mohamed Abdul-Rahman

Used 2+ times

FREE Resource

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6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is concept testing used for ?

Test the efficiency of products

Create a greater potential for market acceptance

Create surveys to set a new product price

Test new robots to replace humans

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

How many steps are there in the concept testing process ?

5

4

6

7

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Media Image

Why is concept testing important for a company? (multiple answers possible)

To make sure the launch of a product does not fail

To increase profits

To know if the product works or not

To analyze the potential of a product's future sales

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

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Step 3: The method of survey Paired Comparison Design consists of

Showing participants a single product

Showing participants 2 products to compare them

Showing participants several competing concepts in a random order

Giving a sample of the product to participants

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What is the most important step in the concept testing ?

Choosing the specific population

Evaluating the responses

Sharing the concept with the population

Using the results accordingly

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Why did Lego decide to invest in concept testing ?

To better understand the playing habits of young girls

Consumers were complaining every time they stepped on Lego pieces

To create a new format of Lego toys

To improve their existing products