Concept Testing Quiz

What is concept testing used for ?

• Test the efficiency of products

• Create a greater potential for market acceptance

• Create surveys to set a new product price

• Test new robots to replace humans

How many steps are there in the concept testing process ?

• 5

• 4

• 6

• 7

Why is concept testing important for a company? (multiple answers possible)

• To make sure the launch of a product does not fail

• To increase profits

• To know if the product works or not

• To analyze the potential of a product's future sales

Step 3: The method of survey Paired Comparison Design consists of

• Showing participants a single product

• Showing participants 2 products to compare them

• Showing participants several competing concepts in a random order

• Giving a sample of the product to participants

What is the most important step in the concept testing ?

• Choosing the specific population

• Evaluating the responses

• Sharing the concept with the population

• Using the results accordingly

Why did Lego decide to invest in concept testing ?

• To better understand the playing habits of young girls

• Consumers were complaining every time they stepped on Lego pieces

• To create a new format of Lego toys

• To improve their existing products