Concept Testing Quiz
Authored by Mohamed Abdul-Rahman
Fun
1st - 3rd Grade
Used 2+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is concept testing used for ?
Test the efficiency of products
Create a greater potential for market acceptance
Create surveys to set a new product price
Test new robots to replace humans
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How many steps are there in the concept testing process ?
5
4
6
7
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why is concept testing important for a company? (multiple answers possible)
To make sure the launch of a product does not fail
To increase profits
To know if the product works or not
To analyze the potential of a product's future sales
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Step 3: The method of survey Paired Comparison Design consists of
Showing participants a single product
Showing participants 2 products to compare them
Showing participants several competing concepts in a random order
Giving a sample of the product to participants
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the most important step in the concept testing ?
Choosing the specific population
Evaluating the responses
Sharing the concept with the population
Using the results accordingly
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Lego decide to invest in concept testing ?
To better understand the playing habits of young girls
Consumers were complaining every time they stepped on Lego pieces
To create a new format of Lego toys
To improve their existing products
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