Principles - Chapter 2 Review

The money left after taking out taxes...

• Disposable Income

• Discretionary Income

• Profit

• Earned Income

An analysis of outside influences that may have an impact on an organization...

• Environmental Scan

• Demographical Analysis

• Situation Analysis

• Market Scan

What is the study of internal and external factors that affect marketing strategies?

• Situation Analysis

• Environmental Scan

• SWOT Analysis

• Market Scan

What is a way of analyzing a market by specific characteristics in order to create a target market?

• Market Segmentation

• Market Strategy

• Demographic Analysis

• SWOT Analysis

Statistics that describe a population in terms of personal characteristics...

• Demographics

• Environmental Scan

• Customer Profile

• Psychographics

Involves studies of consumers based on social and psychological characteristics...

• Psychographics

• Demographics

• Environmental Scan

• Situation Analysis

The money left after paying for basic living necessities such as food, shelter, and clothing...

• Discretionary Income

• Disposable Income

• Profit

• Net Income

What is an assessment of a company's opportunities, strengths, threats and weaknesses?

• SWOT Analysis

• Situation Analysis

• Environmental Scan

• Market Analysis

What is a brief overview of the entire marketing plan?

• Executive Summary

• Performance Standards

• SWOT Analysis

• Market Analysis

The projection of probable future sales in units or dollars...

• Sales Forecasts

• Sales Projections

• Market Projections

• Market Forecasts