BR3 Lesson 3 Quiz

Qualitative research focuses on how people _________.

Tick the correct answer(s). Qualitative research uses non-probability sampling because:

• Seeks insights into particular situation

• This allows information rich cases to be studied in depth

• Want to have representativeness

• This allows working with large samples

In probability sampling, each member of the population has an _________ of being selected to be part of the sample.

The following is/are types of probability sampling:

• Systematic sampling

• Quota sampling

• Stratified random sampling

• Random sampling

The following is/are types of non-probability sampling:

• Random sampling

• Snowball sampling

• Purposive sampling

• Quota sampling

Unobtrusive measures do not require the _______ to be physically present.

Tick the correct answer(s). CCTV helps researchers with following consumer behaviors:

• What they say to their partner

• Measure dwell-time

• Check number of bags they are carrying

• Understand interaction with staff

The two types of accretion measures are ______.

• Above and below average

• Natural and controlled

• Non-natural and non-controlled

• Obtrusive and unobtrusive

The below is a criticism of quantitative research:

• It is too complex

• It is done too often and everywhere

• It lacks personal interest

• Difficult concepts are treated as if easily measurable

A criticism of qualitative research is that it is:

• Too structured

• Less valid and reliable

• Too simple

• Done too often in the business world