Dasbismen remedial

A common characteristic of most entrepreneurs is that they:

• accept the risks involved in starting and managing a business.

• have a high level of scientific and technical expertise.

• possess a great deal of personal wealth.

• have experience in running large, complex organizations.

Michelle wants to invest some money that she just inherited. She found that her bank offers a savings account paying a guaranteed 0.3% rate of return. However, she would like to earn a higher return. Michelle should keep in mind that to earn a higher return on her money she….

• will have to invest overseas.

• should invest in a business that has a very stable and predictable rate of return.

• will probably have to accept a higher level of risk.

• will probably have to engage in illegal activities.

PepsiCo entered into a long-term contract with a South African beverage company. The contract calls for the South African firm to produce and market Pepsi products in the country. PepsiCo will receive royalties on each case of sodas sold. This is an example of......

• licensing.

• a joint venture.

• a foreign subsidiary.

• foreign direct investment.

Which of the following is an advantage of franchises?

• Shared profit

• Management regulation

• Management and marketing assistance

• Coattail effects

When two companies in completely unrelated industries agree to become one firm, the result is called a......

• vertical merger.

• joint venture.

• conglomerate merger.

• horizontal merger.

Which of the following best describes entrepreneurial personality traits?

• Tolerant of uncertainty and highly energetic

• Risk averse and self-nurturing

• Appreciative of direction from others and risk averse

• Preference for working fewer hours and letting others do the footwork

The Four Seasons hotel chain offers restaurants with the finest service, elevators that run smoothly, and a front desk that checks people in quickly. Many times fresh-cut flowers are in the lobbies and dishes of fruit are in each room. ________ is responsible for implementing these customer benefits.

• Human resources management

• The management staff

• Operations management

• Production management

Corporate managers who supervise, coach, and guide lower-level employees and serve as their organisational sponsors are called......

• networkers.

• role models.

• mentors.

• corporate guides.

From the buyer's perspective, which of the following is a benefit of a product with a well-known brand name?

• quality assurance

• helps in promotional efforts

• adds to repeat purchases

• differentiates products so that prices can be set higher

Which of the following firms would be most likely to use a selective distribution strategy for its products?

• newspaper publisher

• maker of designer men's suits

• super luxury car manufacturer

• maker of snack foods such as potato chips and pretzels