INDUSTRY /MARKET ANALYSIS

What is Industry/Market Research ?

• A collection of businesses that are categorized by a various business activity.

• A collection of businesses that are categorized by a general business activity

• A collection of businesses that are categorized by a heterogeneous business activity

• A collection of businesses that are categorized by a specific business activity.

Distribution channels that support a common line of G/S that satisfy market demands, called......

• Support Chain

• Business Chain

• Value Chain

• Supply Chain

There are broad factors are useful in understanding the nature of an industry, except....

• Vicious Cycle

• Carry Capacity

• Uncertainty

• Complexity

........................... have more suppliers, customers, & competitors than firms in other industries.

• Complex Business

• Complex industries

• Complex Markets

• Complex Demands

The following are the Stage of Life Cycle in the industry / market, except.....

• Growth

• Decline

• Introduction

• Stagnant

A group of customers who will be the focus of our company’s efforts, called.....

• Market

• Target Market

• Market Segmentation

• Market Positioning

......................is the collection & analysis of information aimed at understanding the behavior of consumers in a certain market.

• Market Analysis

• Market Research

• Market Identity

• Market Activities

Focus on our research so we don't waste time gathering useless information as an activity........

• Select the Type of Market Research

• Research questions

• Identify the Focus of the Research

• Research Approach

The following are 3 types of market research, except....

• Methodological Research

• Exploratory Research

• Historical Research

• Descriptive Research

The illustration above is...

• information that has already been collected by ourselves

• information based on the research question & it answers

• information that has already been collected by someone else

• all answers are correct