The Five Utilities (Marketing)

Which Utility adds value based on the characteristics of a product or service, the combination of materials and/or ingredients, size, color, flavor, packaging, etc.

• Form

• Information

• Time

• Place

• Possession

Which Utility adds value based on where a product or business is located.

• Form

• Information

• Time

• Place

• Possession

Which Utility adds value based on the details available, can be in the form of videos, labels, advertisements, websites, etc.

• Form

• Information

• Time

• Place

• Possession

Which Utility adds value based on when a product or service is available. Could refer to the time of day, week, or year.

• Form

• Information

• Time

• Place

• Possession

Which Utility adds value based on ease of ownership for the customer, typically in the form or payment and delivery options.

• Form

• Information

• Time

• Place

• Possession

Being able to buy "Family Size" bags of chips is helpful when I'm having a family picnic because I don't have to buy as many bags. This is an example of:

• Form

• Place

• Possession

I bought a new card game and was confused by the written instructions, luckily the company had a video on YouTube to teach me how to play. This is an example of:

• Form

• Information

• Place

Carvana reinvented the car buying experience when they eliminated the dealership and instead deliver straight to your home. This is an example of:

• Form

• Place

• Possession

Need something from Walmart? There's likely a store nearby, or you can shop online via their website or mobile app. This is an example of:

• Time

• Information

• Place

Thanks to advancements in technology, we can now pump gas 24 hours a day, regardless of whether the convenience store is open or not. Is an example of:

• Information

• Time

• Possession