Copywriting 5

The act of writing text for the purpose of

advertising or other forms of marketing

• Unique selling point

• Copywriting

• Content hook

• Clickbait

Medium of copy (select all that apply)

• Landing page

• Facebook ads

• Social media

• Windows explorer

What we will do in Awareness stage of Buyer’s Journey.

• Find out the solution of an identified problem.

• Find out the problem.

• Take the decision

• None of the above.

What we will do in Consideration stage of Buyer’s Journey.

• Find out the solution of an identified problem.

• Find out the problem.

• Take the decision

• None of the above.

What we will do in Decision stage of Buyer’s Journey.

• Find out the solution of an identified problem.

• Find out the problem.

• Take the decision.

• None of the above.

Copy components (select all that apply)

• Benefits

• Media

• Testimony

• CTA

This psychological concept is used to emphasize about the urgency to take action now

• Self-centered

• Progress

• Comparation

• Time

This psychological concept is used to convince people that your product/service is legit

• Social Proof

• Time

• Comparation

• Emotion

When you're doing ATM method you should

• Copy and paste mindlessly from competitors

• Use perfect and formal grammar

• Get the inspiration from other business niche, see the pattern

• Count how many letters in a sentence

This is a good example of a good title, EXCEPT

• Everything You Need to Know about Getting Viral in TikTok

• The Gold Standard of Making a Copy

• How a Student Become a Millionaire by Working as a Freelance

• The Quasi Equilibrium Way in Designing a Thermodynamically System in a Body Composite