Principles Chapter 28 & 29 Review

A collection (or file) of related information about a specific topic...

• Database

• Marketing Research

• Quantitative Reporting

• Product Research

Opinion research, designed to obtain information on how people feel about certain products, ideas, or companies...

• Attitude Research

• Cobb Research

• Marketing Research

• Emotional Research

Involves the process and methods of gathering, recording, analyzing, and reporting of information related to marketing goods and services...

• Product Research

• Cobb Research

• Marketing Research

• Market Analysis

Centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products...

• Product Research

• Product Analysis

• Product Intelligence

• Product Development

Research that focuses on smaller numbers of people and tries to answer "why" or "how" questions.

• Qualitative Research

• Quantitative Research

• Market Research

• Consumer Research

Focuses on issues of media selection and frequency...

• Media Research

• Market Research

• Advertising Research

• Promotional Research

Concerned with the size and location of a market, the competition, and the segmentation within the market for a particular product/service...

• Market Intelligence

• Market Research

• Competition Research

• Market Analysis

A process of designing, creating, and managing customer lists; customer relationship management...

• Quantitative Research

• Database Marketing

• Qualitative Research

• Customer Research

Research that answers questions that start with "how many" or "how much"...

• Qualitative Research

• Database Marketing

• Marketing Research

• Quantitative Research

The information obtained from research helps businesses increase sales and _________.

• purchases

• production

• profits

• promotions