SMM Unit 6 Recap

Which one of the following is NOT an information which a business will find out using social media?

• how engaged customers are with the brand

• how much the customers are earning per month

• how much the customers love the brand

• how many customers purchased the most expensive product from the brand

Which one of the following is a KEY benefit of customer engagement?

• Find out who are the influencers who love the brand

• To increase the number of compliments

• Making the customer feel good

• Saves time and money on communications

How does a company ensure that its brand or product show up in the feed?

• Using hashtags

• Have enough followers

• Have a lot of likes

• Get followers to share

Which of the following is a benefit in using social media intelligence?

• It stops visitors from posting negative comments

• It allows better identification of product popularity

• It helps the company to know who are the top spenders

• It uses information to drive the different stages of their marketing strategy

Which one of the following is NOT a reason why company uses Social Media Marketing?

• To build brand awareness

• To build brand culture

• To build brand loyalty

• To build employee ability to use social media platforms

What are the benefits of having a good online reputation?

• It creates loyal supporters

• It impacts sales and profit for the long run

• It increases consumer spending for the company

• It encourages more time spent on social media platforms

In order to understand our competitors strategies, we have to

• purchase our competitors' products

• track our competitors events

• post negative comments on competitor's social media

• pretend to be a customer of our competitor

Why is it important to identify the right influencer?

• It helps to justify the budget spent

• It helps to increase authenticity and reach

• It helps to increase the number of followers

• It allows for the lowest spending on marketing efforts

Business will require information from social media to find out

• the number of people who purchased the company products

• the visitors who do not enjoy using the brand

• positioning in the industry vs competitors

• who are the frequent visitors

Which of the following are benefits of customer engagement?

• It is a cost effective way of marketing.

• It helps to build a brand's customer base and audience.

• It saves the company time and money on communications.

• All of the above.