SMM Unit 6 Recap

SMM Unit 6 Recap

Assessment

Quiz

Created by

Stacia Chua

Business

Professional Development

3 plays

Hard

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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which one of the following is NOT an information which a business will find out using social media?

how engaged customers are with the brand

how much the customers are earning per month

how much the customers love the brand

how many customers purchased the most expensive product from the brand

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which one of the following is a KEY benefit of customer engagement?

Find out who are the influencers who love the brand

To increase the number of compliments

Making the customer feel good

Saves time and money on communications

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How does a company ensure that its brand or product show up in the feed?

Using hashtags

Have enough followers

Have a lot of likes

Get followers to share

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Which of the following is a benefit in using social media intelligence?

It stops visitors from posting negative comments

It allows better identification of product popularity

It helps the company to know who are the top spenders

It uses information to drive the different stages of their marketing strategy

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which one of the following is NOT a reason why company uses Social Media Marketing?

To build brand awareness

To build brand culture

To build brand loyalty

To build employee ability to use social media platforms

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are the benefits of having a good online reputation?

It creates loyal supporters

It impacts sales and profit for the long run

It increases consumer spending for the company

It encourages more time spent on social media platforms

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

In order to understand our competitors strategies, we have to

purchase our competitors' products

track our competitors events

post negative comments on competitor's social media

pretend to be a customer of our competitor

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