A Level - Theme 1.1 to 1.2

Sales of a business / Total sales in the market x 100 = ???

• Market share

• Market position

• Market mapping

• Market profit

• Market size

Products are given a ___ to distinguish themselves from other products.

• design mix

• gap in the market

• variable cost

• brand name

Buying and selling online = ??

• u-commerce

• i-commerce

• e-commerce

• m-commerce

Used to keep in touch with developments in the market = ??

• Niche market

• Market research

• Market share

• Mass market

Smaller market, usually within a larger market = ???

• Niche market

• Mass market

• Target market

• Marketing

Very large market in which products with a wide appeal are sold = ???

• Globalisation

• Niche market

• Monopoly

• Mass market

Term, symbol, sign, design or feature that allows consumers to identify a good/service = ???

• Market orientation

• Gap in the market

• Brand

• Kaizen

• Market research

Collects data on peoples attitudes, beliefs and feelings = ???

• Social networking

• Qualitative research

• Quantitative research

• Secondary research

Collects data that is expressed as a statistic / numerically = ??

• Focus group

• Quantitative research

• Sampling

• Qualitative research

Dividing a market into different sections based on shared consumer characteristics = ???

• Market segmentation

• Market share

• Market orientation

• Market mapping