Evaluating Opportunities in the Changing Market Environment

The Marketing Strategy Planning Process is made up of all the following EXCEPT:

• Company

• Internal Market Environment

• External Market Environment

• Competitors

A _____________ helps set the course. It sets out the organization’s basic purpose for being.

Company Resources May Limit

Search for Opportunities. Key areas that limit the search include which of the following? CAN CHOOSE MULTIPLE

• Financial Strength

• Competitors

• Production Capability and Flexibility

• Marketing Strengths

In a ____________, one company serves the entire customer base. These competitor-free environments are rare.

___________ is having machines operate like humans with respect to learning and decision making.

TRUE OR FALSE: Free Trade is agreements between countries to restrict imports and exports.

• TRUE

• FALSE

This Generation inlcudes people born since 1995 and are generally more cautious.

• Gen X

• Gen Z

• Baby Boomers

• Gen Y

TRUE OR FALSE: Sustainability is the idea that it’s important to meet present needs without compromising the ability of future generations to meet their own needs.

• TRUE

• FALSE

This is the the portion of total sales in a product category accounted for by a particular brand.

• Market Competition

• Net Sales

• Gross Sales

• Market Share

TRUE OR FALSE: The external market environment is made up of the economic environment, the technological environment, the political and legal environment, and the cultural and social environment.

• TRUE

• FALSE