Marketing 1 - Review

The __________ stage focused on the idea that an organizations should satisfy the needs of consumers while also achieving a organizational goals.

• societal marketing

• production orientation

• sales orientation

• marketing orientation

Chang, the marketing manager of Urban Companies, has identified a specific group of existing and potential customers for a new product launch. The population Chang identified is, a:

• marketing mix.

• target market.

• promotional program.

• marketing process.

Which of the following statements explains why businesses moved from the production orientation stage to the sales orientation stage?

• There were too many customers to serve.

• Competition grew as the production of goods increased.

• The population was moving away from urban areas.

• Advertising was becoming a major marketing force.

Which two sectors are leaders in the innovative use of mobile marketing?

• Entertainment and Services

• Retail and Entertainment

• Apparel and Fast food

• Retail and B2B

A business traveler joins the Starwood Preferred Guest Program to earn points each time he stays at Westin or Sheraton hotel. Once he accumulates enough points, he can trade them for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. This is an example of:

• societal marketing.

• customer valuation.

• customer relationship management.

• partnership marketing.

Which of the following groups of people are mostly children of baby boomers?

• Youth boomer

• Generation X

• Generation Y

• Net generation

Generation X refers to the group of people born _____.

• between 1946 and 1965

• between 1966 and 1980

• after generation Y consumers

• between 1981 and 2000

Which is NOT a trend in food consumption among Canadians?

• Increased interest in fast food and frozen dinners.

• Increased interest and sales for ethnic food products.

• A new focus on gourmet foods including delivery options.

• A switch away from processed foods and towards more fresh foods.

Which of the following is a key difference between disposable income and discretionary income?

• Unlike disposable income, discretionary income is used to pay for food and clothing.

• Discretionary income refers to the after-tax income, whereas disposable income refers to the before-tax income.

• Discretionary income will always be more than disposable income.

• Unlike disposable income, discretionary income is used only for purchases that are not deemed a necessity.

A valid observation of baby boomers is, they:

• Were born between 1975 and 1991.

• Were born between 1965 and 1975.

• Are also referred to as Generation Y or millennials.

• Are increasingly using digital technology for communication and research.