CHAPTER 4 - PART 1

B refer to ?

• Developing needed information

• Assessing information needs

• Analyzing and using information

• Marketing information system

C refer to ?

• Developing needed information

• Assessing information needs

• Analyzing and using information

• Marketing information system

D refer to ?

• Internal database

• Marketing intelligence

• Customer insights

• Marketing research

E refer to?

• Internal database

• Marketing intelligence

• Customer insights

• Marketing research

Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research

• True

• False

Can be accessed more quickly and cheaply than other information sources.

• external data

• Marketing Intelligence

• Internal data

• Marketing information system

the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

• Developing needed information

• Assessing information needs

• Marketing information system

• Marketing intelligence

A refer to ?

• Developing needed information

• Assessing information needs

• Analyzing and using information

• Marketing information system