B refer to ?

CHAPTER 4 - PART 1

Quiz
•
Business
•
University
•
Hard
Aysha Alnefaiei
Used 9+ times
FREE Resource
8 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Developing needed information
Assessing information needs
Analyzing and using information
Marketing information system
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
C refer to ?
Developing needed information
Assessing information needs
Analyzing and using information
Marketing information system
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
D refer to ?
Internal database
Marketing intelligence
Customer insights
Marketing research
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
E refer to?
Internal database
Marketing intelligence
Customer insights
Marketing research
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research
True
False
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Can be accessed more quickly and cheaply than other information sources.
external data
Marketing Intelligence
Internal data
Marketing information system
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
Developing needed information
Assessing information needs
Marketing information system
Marketing intelligence
8.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A refer to ?
Developing needed information
Assessing information needs
Analyzing and using information
Marketing information system
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