CHAPTER 4 - PART 1

CHAPTER 4 - PART 1

University

8 Qs

quiz-placeholder

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CHAPTER 4 - PART 1

CHAPTER 4 - PART 1

Assessment

Quiz

Business

University

Hard

Created by

Aysha Alnefaiei

Used 9+ times

FREE Resource

8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

B refer to ?

Developing needed information

Assessing information needs

Analyzing and using information

Marketing information system

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

C refer to ?

Developing needed information

Assessing information needs

Analyzing and using information

Marketing information system

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

D refer to ?

Internal database

Marketing intelligence

Customer insights

Marketing research

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

E refer to?

Internal database

Marketing intelligence

Customer insights

Marketing research

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketers can obtain the needed information from internal data, marketing intelligence, and marketing research

True

False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Can be accessed more quickly and cheaply than other information sources.

external data

Marketing Intelligence

Internal data

Marketing information system

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

Developing needed information

Assessing information needs

Marketing information system

Marketing intelligence

8.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

A refer to ?

Developing needed information

Assessing information needs

Analyzing and using information

Marketing information system