3.03 Promotional Mix

Which part of the promotional mix is paid for, increases product awareness, develops brand image, and increases sales?

• Personal selling

• Publicity

• Advertising

• A

Free samples, coupons, buy one-get one free, are examples of which part of the promotional mix?

• Sales Promotion

• Advertising

• Publicity

When a sales person talks with a potential customer to explain the features and benefits of a product, this is which part of the promotional mix?

• Advertising

• Publicity

• Personal Selling

Which part of the promotion mix is free and businesses have very little control over the message that is presented.

• Sales Promotion

• Advertising

• Publicity

Advantages of sales promotion includes which of the following?

• Measurable results

• Encourages quick responses from customers and boosts repeat sales

• Attracts new customers and boosts repeat purchases

• All of the above

Street art, product ambassadors, and images placed

on everyday objects, such as garbage cans or park benches is considered ______.

• Sponsorship

• Publicity

• Guerrilla Marketing

A car wrap (company name/image on the car), a billboard, a coupon mailed to potential customers are examples of _____.

• Personal Promotion

• Advertising

• Publicity

True or False: Personal selling is expensive and is best used when a product needs more explanation than is possible in an advertisement.

• True

• False

True or False: The benefits of personal selling include immediate feedback, building a relationship with customers, and increased future business opportunities.

• True

• False

True or False: Advertising should be used when there is a recession.

• True

• False