Product Life Cycle

Which one is NOT a stage in the PLC?

• maturity

• decline

• growth

• development

Which stage has rapid sales?

• introduction

• maturity

• decline

• growth

Which stage has lots of competitors?

• growth

• maturity

• introduction

• decline

What is a product extension?

• longer production time

• products with extension features

• strategies to keep the product from declining

• products that keep going through the different stages

Which stage requires lots of advertising?

• introduction

• growth

• maturity

• decline

Which stage has the least production costs?

• introduction

• maturity

• decline

• growth

What should a business do in the intro stage?

• make lots of their product

• build up sales

• increase staff numbers

• increase customer awareness

What could a business do in the decline stage?

• remove the product from the market

• use a product extension strategy

• increase production

• sack the directors and start again

Which stage has economies of scale?

• introduction

• growth

• maturity

• decline

What stage would Kleenex handee towels be in? Discuss.

• Introduction

• Maturity

• Decline

• Growth