Customer Service and Sales-Understanding the Customer

These customers can take a long time to take a purchase decision, and might return to a retailer several times before making a purchase.

• Innovation/Trend Buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

These customers tend to take a long time to make a purchase decision, and might return to a retailer several times before making a purchase.

• Innovation/trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

These customers tend to spend a lot of time checking out products and prices through online sites.

• Innovation/Trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

These customer view shopping as a fun occasion, so shopping does not necessarily in making a purchase.

• Innovation/Trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison Buyers

These customers have an early adopter mindset and want to be recognized as trendsetters by others.

• Innovation/trend buyers

• Impulse buyers

• Recreational shoppers

• Comparison shoppers

These shoppers have typically enjoyed and valued positive customer experiences with a particular retailer.

• Loyal Customers

• Followers

• Recreational shoppers

• Comparison Shoppers

These shoppers are rarely the first to try new products.

• Loyal customers

• Followers

• Recreational Shoppers

• Comparison shoppers

Which of the following is the term for behavior influences that come from a customer's family and friends?

• External commercial cues

• External social cues

• Internal physical cues

• Retailer cue

Which of the following is the term for behavior influences that come from retailer's marketing?

• External commercial cues

• External social cues

• Internal physical cues

• Retailer cues

Which of the following is the term for behavior influences that come from a customer's own need?

• External Commercial cues

• External social cues

• Internal Physical cues

• Retailer cues