Marketing Distribution Channels Quiz
Authored by Celestina S L Wong
Professional Development
12th Grade
Used 1+ times
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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of a place strategy in marketing?
To reduce production costs
To gain market share and consumer purchases
To enhance product features
To increase product prices
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT considered an intermediary in the distribution process?
Wholesalers
Logistics providers
Manufacturers
Retailers
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of channel allows customers to buy goods directly from the manufacturer?
Indirect channel
Direct channel
Wholesale channel
Retail channel
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of retailer carries a narrow product line with a deep assortment?
Discount Store
Specialty Store
Supermarket
Department Store
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a characteristic of a convenience store?
Offers a wide range of products
Located near residential areas
Open only on weekends
Sells products at wholesale prices
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which online retailer is known for its massive selection of products including fashion and electronics?
Zalora
Lazada
Carousell
RedMart
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of wholesaler takes title to the merchandise they handle?
Manufacturer's Branch
Agent
Merchant Wholesaler
Broker
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