AP GoPo The Media

The definition of media is:

• A) the use of technology

• B) a form of communication often through the use of technology

• C) the analysis and evaluation of media messages

• D) the internet

What is the main purpose of the media?

• A) To convey information

• B) To post on social media

• C) To design advertisements

• D) To make people angry

Which of these is a form of media?

• A) Television

• B) Internet

• C) Newspaper

• D) All of the above

Mass media delivers information to a ______ audience.

• A) tiny

• B) small

• C) large

• D) non-existent

What has happened to the circulation of newspapers and magazines? 

• Declined
• Increased
• Sales remain the same 
• No one can read anymore 

What has happened to the length of political commercials over time? 

• Longer
• Stayed the same
• Shorter
• Feature more jingles 

The agenda setting function of the media refers to the power to 

• endorse specific candidates for political office
• favor the position of one interest group over another
• mobilize economic interests in favor of a particular candidate
• decide which issues are important enough to bring to public attention

The ability of the news media, by covering stories about some topics and not others, to shape the public agenda

• Horse-race Journalism (Scorekeeper)

• Gatekeeper

• Watchdog

• Media Bias

The press's role as an overseer of government officials to ensure they act in the public interest

• Horse-race Journalism (Scorekeeper)

• Gatekeeper

• Watchdog

• Media Bias

Increasing public attention to specific problems is a core feature of the media’s __________ power.

• gate-keeping
• agenda-setting
• investigative
• watchdog