
DAY#69 Ucertify Social Media Vocab#3 Quiz#3
Authored by Herman Scriven
Computers
9th - 12th Grade
Used 4+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Types of benefits a company receives for being active on social media that are not measured in terms of profits.
SWOT ANALYSIS
TARGET AUDIENCE
RETURN OF ENGAGEMENT (ROE)
ELEVATOR PITCH
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An examination of the strengths, weaknesses, opportunities, and threats around a business process or question.
ROE
TLIF
SWOT
C2M
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of consumers a business tries to reach with their content and messages.
swot analysis
target audience
return of engagement
elevator pitch
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A short summary statement of what the company, brand, or product does to fulfill the need for a persona.
target audience
persona
elevator pitch
behavioral segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A single fictitious user that represents a group of real-world users on a social media site.
elevator pitch
target audience
brand butler
persona
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Developing services around a main product or service to help consumers save time and take care of other issues more efficiently.
persona
behavioral segmentation
brand butler
elevator pitch
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Grouping part of an audience based on how they act and what they want
brand butler
persona
target audience
behavioral segmentation
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