DAY#69 Ucertify Social Media Vocab#3 Quiz#3

Types of benefits a company receives for being active on social media that are not measured in terms of profits.

• SWOT ANALYSIS

• TARGET AUDIENCE

• RETURN OF ENGAGEMENT (ROE)

• ELEVATOR PITCH

An examination of the strengths, weaknesses, opportunities, and threats around a business process or question.

• ROE

• TLIF

• SWOT

• C2M

A group of consumers a business tries to reach with their content and messages.

• swot analysis

• target audience

• return of engagement

• elevator pitch

A short summary statement of what the company, brand, or product does to fulfill the need for a persona.

• target audience

• persona

• elevator pitch

• behavioral segmentation

A single fictitious user that represents a group of real-world users on a social media site.

• elevator pitch

• target audience

• brand butler

• persona

Developing services around a main product or service to help consumers save time and take care of other issues more efficiently.

• persona

• behavioral segmentation

• brand butler

• elevator pitch

Grouping part of an audience based on how they act and what they want

• brand butler

• persona

• target audience

• behavioral segmentation

Grouping part of the audience based on lifestyle factors, such as activities, interests, personality, opinions, and values.

• psychographic segmentation

• behavioral segmentation

• positioning

• geographic segmentation

Groups people based on personal factors, such as age, gender, marital status, and so forth.

• demographic segmentation

• geographic segmentation

• psychographic segmentation

• behavioral segmentation

Groups people based on their location.

• behavioral segmentation

• demographic segementation

• geographic segmentation

• psychographic segmentation