DAY#69 Ucertify Social Media Vocab#3 Quiz#3

DAY#69 Ucertify Social Media Vocab#3 Quiz#3

9th - 12th Grade

15 Qs

quiz-placeholder

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DAY#69 Ucertify Social Media Vocab#3 Quiz#3

DAY#69 Ucertify Social Media Vocab#3 Quiz#3

Assessment

Quiz

Computers

9th - 12th Grade

Medium

Created by

Herman Scriven

Used 4+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Types of benefits a company receives for being active on social media that are not measured in terms of profits.

SWOT ANALYSIS

TARGET AUDIENCE

RETURN OF ENGAGEMENT (ROE)

ELEVATOR PITCH

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An examination of the strengths, weaknesses, opportunities, and threats around a business process or question.

ROE

TLIF

SWOT

C2M

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of consumers a business tries to reach with their content and messages.

swot analysis

target audience

return of engagement

elevator pitch

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A short summary statement of what the company, brand, or product does to fulfill the need for a persona.

target audience

persona

elevator pitch

behavioral segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A single fictitious user that represents a group of real-world users on a social media site.

elevator pitch

target audience

brand butler

persona

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Developing services around a main product or service to help consumers save time and take care of other issues more efficiently.

persona

behavioral segmentation

brand butler

elevator pitch

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Grouping part of an audience based on how they act and what they want

brand butler

persona

target audience

behavioral segmentation

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