Social Media Lesson 5 Review

Which of the following is the first step to building a community?

• Grow the community

• Motivate your community

• Leverage the community

• Establish the community foundation

What id the drawback of the do-it-yourself social media platforms?

• Some of the better platforms are costly to maintain and require maintenance

• Some of the better platforms are costly and time-consuming to set up

• You are dependent on the host to keep the software updated

• On the do-it- yourself platform, the data is wholly owned by the company.

Which two platforms make it easy to interact directly with customers in customer service role?

• Instagram and Pinterest

• Youtube and Snapchat

• Facebook Messenger and LinkedIn

• Facebook and Twitter

Twitter is an excellent platform for businesses to:

• upload new pins

• share company news

• find potential employees

• combine multiple photos into a single image

Which of following statements regarding the Facebook social media platform is true?

• It is a mobile app for sharing photos and videos

• It was initially built as a networking tool for Harvard students

• It is a micro-blogging social media site tha t was launched in 2006

• It is a visual bookmarking service that allows members to "pin" images, videos, and other objects to their boards.

What should be the main goal of your community?

• Communicate with your followers in a two-way.

• Communicate likes and dislikes with your customers

• Discuss relevant topics and issues with your followers

• Promote your products and services to your followers

What will you do if your company does not have the staff to monitor a social media platform?

• Do not create a social media presence on that platform at all

• Post the company's customer service phone number on all its products

• Outsource a team of professionals or hire a company to monitor it for you

• Create a placeholder profile and direct a user on how to get a quick response

Which social media platform has photo filters?

• Pinterest

• Youtube

• Instagram

• Twitter

Which of the following ways gives your social community a voice and makes community members feel like they are a pat of the bigger picture?

• Allow them to post pictures of themselves to create a real persona

• Highlight one community member every day to recognize their contributions

• Give them opportunities to share their thoughts, ideas and opinions.

• Give them titles, real or fictional, and address them by using their title.

Who can complete any and all tasks related to managing the business page?

• Admin

• Editor

• Advertiser

• Moderator