Sports & Entertainment Marketing Practice Exam I

What type of marketing information might a business obtain by

monitoring sales invoices?

• service tactics

• profit margin

• sales territory

• customer profiles

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Demand mostly tangible products

• Have consumers with artistic talent

• include spectators and participants

• Are concerned with environmental issues

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?

• $975.5

• $585.5

• $712.5

• $487.5

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

• Inconsistent

• Perishable

• Tangible

• Consistent

What should one understand first when setting out to develop “out-of the-box” sales promotion ideas for one’s game or event?

• He/She needs a certain amount of experience.

• There is no way to be prepared for inspiration.

• He/She need a certain amount of education.

• There is no particular source or technique.

A stadium designed with more female bathrooms than male ones is responding to which customer expectation?

• Adequate facilities

• Aesthetics

• Dedication usage

• Sense of safety

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners

• Coaches

• Trainers

• Spectators

Which statement is true regarding sports marketing?

• Corporations sponsor sporting events to decrease their brand

  recognition.

• The distribution of licensed sports apparel is an effective way to

  create team and brand awareness.

• The use of high-profile athletes to endorse products does not

  increase brand recognition.

• Sports marketing encompasses only the radio and television media.

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

• Sponsorship Management

• sales promotion

• hospitality

• advertising sales

Which of the following is a licensee?

• Monday Night Football

• The Masters Tournament

• Wrigley Field

• Nintendo