SMG 350 Exam #2 Prep

The purpose of branding is to:

• decimate reputation

• build awareness

• confuse status within the marketplace

• all of these

A tactic that focuses on influencing the perceptions of customers about the image of the company is

• Positioning

• Posturing

• Promoting

• None of These

Using a differentiation strategy may help an organization reduce the need to compete solely on price.

• True

• False

Asking consumers to engage and interact with the brand through personal interactions is:

• Relationship marketing

• Social branding

• Experiential marketing

• None of These

Sport sales management includes distinctive inventories such as advertising, ticket sales, and naming rights.

• False

• True

Educating each customer, creating strong connections, and following up is most related to:

• Outsourcing

• Servicing after the sale

• Branding

• None of these

Most sport organizations have the workforces and resources to provide top-notch service internally. 

• True

• False

What type of consumer is the ideal goal of the attendance frequency escalator?

• Light user

• Medium user

• Heavy user

• Media consumer

A skill developed by a sport salesperson is:

• Time management

• Logical thinking

• Communication

• All of these

A cash and/or in-kind fee paid to a sport property in return for access to the exploitable commercial potential associated with that property:

• Advertisement

• Sponsorship

• Partnership

• All of these