Health Belief Theory

An individual’s assessment of their chances of getting a disease or condition

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

An individual’s judgement of the seriousness of the disease

• Perceived Susceptibility

• Perceived Benefits

• Perceived Severity

• Cues to Action

• Self-efficacy

An individual’s conclusion as to whether the new behaviour is better than what they are already doing

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

Factors that trigger behaviour change

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

Personal belief in the ability to do something

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

Advice from others, restaurants that provide nutrition information on their menus about the calorie content in food choices.

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

I am not at risk to cardiovascular disease.

• Perceived Susceptibility

• Perceived Benefits

• Perceived Barriers

• Cues to Action

• Self-efficacy

Cardiovascular disease can lead to death

• Perceived Susceptibility

• Perceived Severity

• Perceived Barriers

• Cues to Action

• Self-efficacy

I believe that I will not get cardiovascular disease if I exercise regularly.

• Perceived Susceptibility

• Perceived Severity

• Perceived Benefits

• Cues to Action

• Self-efficacy

I don't have time to exercise

• Perceived Susceptibility

• Perceived Severity

• Perceived Barriers

• Cues to Action

• Self-efficacy