Promotion Quizizz

Which of the 4 P's deals with all communication in marketing?

• Product

• Place

• Price

• Promotion

If I am posting my ad on Twitter, Twitter is the

• Message Channel

• Vehicle

• Sender

• Message

Sender converts an idea into a message that the receiver can understand

• Encoding

• Decoding

• Neither

How should a message be communicated?

• Complicated

• Unorganized

• Messy

• Simple

True or False: The receiver can be a target audience or potential customer.

• True

• False

Which of the following is NOT an advantage to advertisement?

• An ad can be run multiple times to reinforce the message as necessary

• Geography doesn't matter

• Impersonal nature

• Can send message through different platforms

Any distracting information in the transmission, the message channel, or the receiver's environment that may inhibit or distract from the message

• Interruption

• Distraction

• Noise

• All of the above

The process by which the receiver interprets the transmitted language and symbols to comprehend the message.

• Encoding

• Decoding

• Neither

Any form of paid, nonpersonal communication that uses mass media to deliver a marketer's message to an audience

• Advertising

• Sales Promotion

• Personal Selling

• Public Relations

Any activity or material that offers consumers a direct incentive to buy a product or service

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion