Channel Management

The distribution strategy that sells through as many channels and stores as possible and has the goal if penetrating as much of the market as possible.

• Intensive

• Selective

• Exclusive

• Direct

The distribution strategy that sells through limited outlets, in certain locations and is most often used for high-end brands.

• Intensive

• Selective

• Exclusive

• Direct

This distribution strategy only allows a certain number of stores in a geographic area and targets a specific consumer with a particular price point.

• Intensive

• Selective

• Exclusive

• Direct

True or False: Intensive distribution only sells their product in limited locations because the product is very expensive or a luxury item.

• True

• False

Chick-fil-A and American Eagle are companies that use a _______ distribution strategy

• Intensive

• Selective

• Exclusive

• Direct

Crest toothpaste, Monster Energy Drinks, and Cheetos all use a ________ distribution strategy.

• Intensive

• Selective

• Exclusive

• Direct

Gucci, Louis Vuitton, and Ferrari all use a _______ distribution strategy.

• Intensive

• Selective

• Exclusive

• Direct

Target conducts research on its target market(s) and shares the results with

Frito Lay and the Kellogg Company. Which channel activity is this?

• Promoting products

• Negotiating with customers

• Providing marketing information

• Financing and risk-taking

A retailer creates a point-of-sale advertising display for a producer’s product.

• Promoting products

• Negotiating with customers

• Reducing discrepancies

A retailer offers consumers delivery and installation for an extra charge.

• Promoting products

• Reducing discrepancies

• Financing and risk-taking

• Negotiating with customers