MARKETING (CHAPTER 7: MARKETING CHANNEL)

Which of the following is NOT a typical supply chain member?

• resellers

• customers

• intermediaries

• government agencies

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

• value delivery network

• channel of distribution

• supply chain

• demand chain

Most producers today sell their goods to ________.

• final users

• final users and marketing members

• intermediaries

• the government at various levels

A company's channel decisions directly affect every ________.

• channel member

• marketing decision

• customer's choices

• employee in the channel

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

• channel members

• distributors

• consumers

• manufacturers

Producers benefit from using intermediaries because they ________.

• offer greater efficiency in making goods available to target markets

• bring a fresh point of view to strategy development

• eliminate risk

• are generally backlogged with orders

Intermediaries play an important role in matching ________.

• dealer with customer

• supply and demand

• product to region

• manufacturer to product

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

• time, place, and form

• place, possession, and form

• time, place, and possession

• place, time, and need

Which of the following is NOT a key function that intermediaries play in completing transactions?

• promotion

• information

• matching

• negotiation

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

• physical distribution

• promotion

• financing

• risk taking