Semester 1 Marketing Review

Systematic design, collection, interpretation, and reporting of information to make decisions

• Market Research

• Competitive analysis

• Marketing mix

• Utilities

A study in which a small group of people are interviewed informally to observe interactions

• Survey

• Census

• Focus Group

• None of the above

Which of the following is not a 4 P of marketing?

• Packaging

• Place

• Promotion

• Price

A group of customers who share common wants and needs

• Demographics

• Market

• Material management

• Relationship marketing

The process of getting goods and services to customers

• Financing

• Pricing

• Place

• Promotion

A good, service, or idea

• Place

• Product

• People

• Promotion

How and where customers will buy their goods and services

• Product

• Price

• Place

• Promotion

The communication of the marketing mix; advertising is a common method

• Product

• Place

• Price

• Promotion

To market a product successfully, a company has to

• understand what people want to buy

• spend a lot of money on advertising

• hire sales representatives

• make sure they have a large inventory of their product

The people most likely to buy a good or service

• Focus marketing

• Demographic Market

• Target Market

• Focus Groups