Semester 1 Marketing Review

Semester 1 Marketing Review

10th - 12th Grade

20 Qs

Student preview

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Semester 1 Marketing Review

Semester 1 Marketing Review

Assessment

Quiz

Created by

Danielle Lau

Business

10th - 12th Grade

1 plays

Medium

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Systematic design, collection, interpretation, and reporting of information to make decisions

Market Research

Competitive analysis

Marketing mix

Utilities

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A study in which a small group of people are interviewed informally to observe interactions

Survey

Census

Focus Group

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a 4 P of marketing?

Packaging

Place

Promotion

Price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of customers who share common wants and needs

Demographics

Market

Material management

Relationship marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of getting goods and services to customers

Financing

Pricing

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A good, service, or idea

Place

Product

People

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How and where customers will buy their goods and services

Product

Price

Place

Promotion

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