Political Ideology and the Media

A person whose beliefs lie in the center of the political spectrum

• Conservative

• Moderate

• Liberal

• Ideologue

Individuals learn their political beliefs and attitudes in a process called

• interest group influence

• lobbying

• peer group pressure

• political socialization

A body of ideas or beliefs

• conservative

• liberal

• moderate

• ideology

A person whose beliefs lie on the left side of the political spectrum

• conservative

• liberal

• moderate

• communist

A person whose beliefs lie on the right side of the political spectrum

• conservative

• liberal

• moderate

• behaviorist

In general, the Republican Party is considered _____ and the Democratic Party is considered _____.

• radical & reactionary

• liberal & conservation

• conservative & liberal

• reactionary & radical

This is a way of measuring public opinion

• cultural pluralism

• lobbying

• mass media records

• polls

An informal poll is also called a _____ poll.

• survey

• straw

• sample

• bias

The group that is being studied in a scientific poll is called

• mass media

• public relations group

• the universe

• the sample

This technique provides an equal chance for everyone in the universe to be selected for the poll.

• cluster sample

• random sample

• straw poll

• representative sample