Marketing Data Collection

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

Which of the following is most likely to provide a business with primary market research?

• A television show
• A customer survey
• A newspaper article
• An Australian Bureau of Statistics Publication

Finding solutions to problems through carefully designed studies involving customers.

• Product
• Services
• Marketing research
• Marketing

Which is not an example of Market Research?

• Asking people who would want to buy a product
• Identifying the target market
• Finding what kind of package to put the product in 
• Looking at who the product would sell to

Why do businesses conduct market research?

• To help identify gaps in the market and business opportunities.
• To provide people with jobs
• So they can share their findings with competitors
• It is a government requirement

What is data?

• The practise of collecting and analysing data
• The factual information collected from a survey or other source 
• An element or feature that can vary
• A group chosen from a population

Closed questions require which types of answers?

• Multiple choice / yes - no answers

• Dialogue boxes for the user to write their answer

• Questionnaire

…..are used to show the result of a survey.

• Pie charts

• pictures

• maps

Surveys help us to determine

• Facts

• Opinions

• Answers

• Figures

Survey Instruments can be in the form of

• Paper Questionnaire

• In Person Interview

• Online (survey monkey, google form)

• All of the above