DIGG6212-Advertising01

DIGG6212-Advertising01

University

7 Qs

quiz-placeholder

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DIGG6212-Advertising01

DIGG6212-Advertising01

Assessment

Quiz

Design

University

Practice Problem

Medium

Created by

Anka Joubert

Used 2+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Connecting with an audience in 2023 is all about being

Authentic

Engaging

Relevant

Memorable

2.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Brands need to consider (what ....) when they strategise marketing or advertising campaigns

Target Audience Segmentation

Psychographics

Cultural Shifts

Demographics and Psychographics

3.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

Advertising has three main objectives ... (choose correct answer)

to educate,

to convince,

to engage

to engage,

to inform,

to remind

to motivate,

to persuade,

to delight

to inform,

to persuade,

to remind

4.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

A new South African sneaker brand struggles to gain competitive market share, what might be a strategy to follow...

Using TikToks to delight their audience

Using Instagram to inform and pursuade their audience

Using LinkedIn to spread awareness

Using installations to engage audiences

5.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

When a brand remind consumers of its products or service: a brand must ....

sell the important features of the product

focus on the brand's identity

reinforce the brand's message through reminding

pursuade the consumers through engagement

6.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

A successful ad campaign centres around:

A catchy jingle
A celebrity endorsement
A successful ad campaign centres around a clear, compelling message
A high budget

7.

MULTIPLE CHOICE QUESTION

5 sec • 1 pt

An advertising campaign can contain many tactics (choose incorrect option)

Email Marketing
Social Media Advertising
Search Engine Optimization
All of the above are correct