DIGG6212-Advertising01

Connecting with an audience in 2023 is all about being

• Authentic

• Engaging

• Relevant

• Memorable

Brands need to consider (what ....) when they strategise marketing or advertising campaigns

• Target Audience Segmentation

• Psychographics

• Cultural Shifts

• Demographics and Psychographics

Advertising has three main objectives ... (choose correct answer)

• to educate,

  to convince,

  to engage

• to engage,

  to inform,

  to remind

• to motivate,

  to persuade,

  to delight

• to inform,

  to persuade,

  to remind

A new South African sneaker brand struggles to gain competitive market share, what might be a strategy to follow...

• Using TikToks to delight their audience

• Using Instagram to inform and pursuade their audience

• Using LinkedIn to spread awareness

• Using installations to engage audiences

When a brand remind consumers of its products or service: a brand must ....

• sell the important features of the product

• focus on the brand's identity

• reinforce the brand's message through reminding

• pursuade the consumers through engagement

A successful ad campaign centres around:

• A catchy jingle
• A celebrity endorsement
• A successful ad campaign centres around a clear, compelling message
• A high budget

An advertising campaign can contain many tactics (choose incorrect option)

• Email Marketing
• Social Media Advertising
• Search Engine Optimization
• All of the above are correct