Mkt- 1.03 Careers in Marketing

Which of the following traits are necessary in all marketing careers:

• Math skills and graphic design

• Teamwork and communication

• Creativity and independence

• Persistence and math skills

Which of the following is an example of advertising

• A chef develops a new dish for her restaurant.

• A commercial for a new product runs on TV.

• A new store opens in your town.

• A sporting goods store starts to get more business.

 

Which of the following describes careers in marketing:

• They exist in very few industries.

• They are separate and distinct.

• They only exist online.

• They often overlap and run together.

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Advertising

• Market Research

• Channel Management

• Product Management

 

At Jamilah's job she focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. What marketing career does Jamilah have?

• Digital Marketing

• Public Relations

• Service Marketing

• Marketing Management

What type of duties do customer service professionals often perform?

• preparing aids

• paying invoices

• handling complaints

• receiving shipments

What marketing career focuses on keeping customers coming back?

• Public Relations

• Customer Service

• Marketing Operations

• Product/Brand Management

Hospitals, spas, and churches are examples of

• retailing

• service marketing

• industrial markets

• non-store retailing

Service marketers have a tough job because they have to market products that are

• intangible

• tangible

• unnecessary

• nonexistent

Booking hotel rooms for vactioners is an example of ___________ marketing.

• sport

• feature

• benefit

• service