MR#4_Quantitative Techniques

In the traditional mail interview, questionnaires are mailed to random potential respondents.

• True

• False

Which personal interviewing method utilizes help screens and courteous error messages?

• in-home

• mall intercept

• computer-assisted personal interview (CAPI)

• e-mail

Not all survey methods are appropriate in a given situation.

• True

• False

Nielsen uses audimeters attached to television sets to continually record what channel the set is tuned to. This is an example of ________.

• mechanical observation

• personal observation

• content analysis

• trace analysis

Personal interviews conducted at central locations (mall intercept and CAPI) offer the least degree of environmental control.

• True

• False

________ involves measuring the extraneous variables and adjusting for their effects through statistical analysis.

• Design control

• Statistical control

• Randomization

• Matching

The longer the time interval between observations, the greater the possibility that history will confound an experiment.

• True

• False

________ includes observation as well as analysis.

• Trace analysis

• Mechanical observation

• Personal observation

• Content analysis

When more than one variable must be controlled, the researcher must use true experimental designs.

• True

• False

Which of the following is not a personal interview method?

• in-home

• mall intercept

• computer-assisted personal interview (CAPI)

• e-mail