MR#5_Quantitative Techniques-Questionnaire Design

A questionnaire is an informal set of questions for obtaining information from respondents.

• True

• False

The first step in the questionnaire design process is ________.

• specify the type of interview method

• identify the form and layout

• specify the information needed

• determine the content of individual questions

Filter questions enable the researcher to filter out respondents who are not adequately informed.

• True

• False

"Describe your college experience" and "What is your occupation?" are ________ questions.

• dichotomous

• filter

• structured

• unstructured

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

• True

• False

Which of the following is not a type of structured question?

• multiple choice

• dichotomous

• scale

• none of the above

Sensitive topics should be placed at the beginning of the questionnaire to get the difficult questions over with.

• True

• False

Which of the words below is an ambiguous word?

• once

• never

• often

• none of the above           

When developing questions, the researcher should avoid leading questions like "What is your favorite brand of toothpaste?"

• True

• False

Which of the following statements is true about difficult questions?

• Difficult questions should be placed at the end of the section on basic information.

• Difficult questions should be placed at the end of the identification section.

• Difficult questions should be placed at the end of the classification section.

• All of the statements are correct.