
chapter 2 sales and sales management
Authored by Dennys Fernandez
Business
University
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8 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marketing plan and sales are not related
True
False
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The diagram shows
Marketing plan components
Strategy planning steps
Swot analysis
Smart objectives
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Marketing and sales strategy must be based on the company mision, vision and goals
True
False
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
“The expected level of industry sales taking into account a specific industry strategy in a given geographical region for a certain period”
Sales forecast
Sales potential
Market forecast
Market potential
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which on fle folowing is not a sales department function
analysis of current market situation (marketing audit);
determining sales potential/sales forecasting;
budgeting, implementation and control.
Define the mision vision and goals of the company
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Whis is not a component of traditional promotional or communications mix
Advertising
Sales promotion
Publicity/public relations
Awareness
Personal selling.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The image shows
type of markets
buying process
life cycle
pull strategy
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