chapter 2 sales and sales management

Marketing plan and sales are not related

• True

• False

The diagram shows

• Marketing plan components

• Strategy planning steps

• Swot analysis

• Smart objectives

Marketing and sales strategy must be based on the company mision, vision and goals

• True

• False

“The expected level of industry sales taking into account a specific industry strategy in a given geographical region for a certain period”

• Sales forecast

• Sales potential

• Market forecast

• Market potential

Which on fle folowing is not a sales department function

• analysis of current market situation (marketing audit); 

• determining sales potential/sales forecasting; 

• budgeting, implementation and control.

• Define the mision vision and goals of the company

Whis is not a component of traditional promotional or communications mix

• Advertising 

• Sales promotion 

• Publicity/public relations 

• Awareness

• Personal selling.

The image shows

• type of markets

• buying process

• life cycle

• pull strategy

If you do not remember the brand of napkins that you buy but you know it is the only one that the supermarket sells, are you loyal to the brand?

• True

• False