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Umbrella Branding

Authored by Patrícia Castañeda

Business

9th Grade - Professional Development

Used 8+ times

Umbrella Branding
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7 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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What are Umbrella Brands typically related to?

Related to development in some way

Related to consumer opinion in some way

Related to each other brands in some way 

Related to a lasting impression in some way

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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What is a way for Umbrella Brands companies to leave a lasting impression on customers?

Creating a chance to focus all of their time and energy on a single product

Creating a number of resources you have to use to market your products to customers

Creating a ripple effect that nourishes the success of your whole company

Creating unique brand designs to enticing incentive programs

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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Why are Umbrella brands at a disadvantage?

Because there will be multiple products to manage at once 

Because there will be multiple products to manage at once

Because one product will likely lead to a boost for your other products

Because coordinate all of its products seamlessly and cohesively

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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What is your main ticket to success?

Designing products that meet customers needs and build brand loyalty

Learning from past examples of success and failure

Having numerous costs involved in the product development process

Designing a separate campaign for every product you release

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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What can Umbrella branding help you do on marketing campaigns?

Having potential drawbacks

Being left disappointed

Saving money

Having product lines

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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What can be a challenge for Umbrella Brands?

Creating unique brand designs to enticing incentive programs

Designing products that meet customers needs and build brand loyalty

Developing new products that gain favour with your customers

Saving money and resources

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

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Advantages of umbrella branding:

- Your products are housed under a single brand name

- A boost in sales for one product will lead to a boost for your other products

- The chance to focus all of the time and energy on a single product

- To place enormous pressure on companies to succeed

- To place enormous pressure on companies to succeed

- Having the chance to focus all of their time and energy on a single product

- Coordinate all of its products seamlessly

- Developing new products that gain favor with your customers

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