CIW- Social Media Review 1-4

How to control time on social media?

• Use a tool like Yelp to schedule tweets or status updates.

• Know where your people are.

• Do not try to connect from the chain on any network.

• Create an editorial report.

While creating an editorial calendar, set aside time every _________ months to plan your social media activities.

• two

• eight

• five

• three

How will you make your images or graphics stand out in the campaign?

Each correct answer represents a complete solution. Choose all that apply.

• By applying the different visual style, color theme, or photo filters to images and graphics

• By using images that are funny, cute, provoking, or unexpected

• By finding images that are centered around a topic theme

• By using a brand character, prop, or mascot as part of the image or graphic

Which of the following is true about curating content?

• It decreases brand visibility and engagement.

• It can only be used with established customers.

• It is faster to curate content than to create original content.

• It is more expensive to curate content than to create original content.

A ________ is a text link, button, or graphic that encourages the user to click to perform an operation or otherwise engage with the brand and continue along your social media funnel.

• game dynamic

• keyword

• A/B testing

• call to action (CTA)

A ______ is a collection of entries posted on a Website displayed in reverse chronological order (from newest to oldest entries).

• microblog

• wiki

• visual bookmarking

• blog

Anyone who has the power to sway or persuade others, especially via their opinions and posts on a specific topic, market, or industry, is known as a/an:

• participant

• contributor

• influencer

• sharer

Which of the following is a characteristic of a virtual world?

• A single user can participate at a time in the environment.

• It allows users to delete the environment.

• It allows the users to form groups within the environment

• It can use a 5D graphical user interface to create the simulated environment.

You are dismayed that there is little or no conversation around your postings on social media sites amongst your consumers. What can be the reason behind it?

• There might be a chance that the Website is not working correctly and everything done was for nothing.

• There might be a chance that no one is following the tweets and therefore, they cannot see the messages.

• There might be a chance that no one has "friended" you on any of the social media sites.

• There might be a chance that the content is either not interesting or relevant to the consumers.

Out of all the social media tools available today, the best tool to start when beginning your social marketing efforts is which of the following?

• An influencer identification tool because it helps bring your organic and paid advertising together.

• Marketing and advertising tools because they can help you identify people who are interested in and talking about your brand

• A social marketing management tool because it will help you manage and monitor conversations about other brands.

• Social media monitoring because it can tell a business what impact the conversation around a brand is having.