Market Research - Primary / Secondary

Which of these are forms of Primary Research? (Tick all that apply)

• Observation

• Questionnaire

• Focus Group

• Consumer Trial

• Test Marketing

Which of these are forms of Secondary Research? (Tick all that apply)

• Internal Data

• Competitors Data

• Books, Newspapers, Magazines

• Government Statistics

• Market Reports

Which of these are forms of Primary Research? (Tick all that apply)

• Observation

• Survey

• Interview

• Internet Research

• Results from a competitors online questionnaire

Primary Research is....

• Research you have done yourself for a specific purpose

• Research done by someone else

• New informatrion collected directly from the source for a specific purpose.

• Exisiting information that has already been obtained by others for another purpose

Secondary Research is....

• Research you have done yourself for a specific purpose

• Research done by someone else

• New informatrion collected directly from the source for a specific purpose.

• Exisiting information that has already been obtained by others for another purpose

What is secondary research internal data?

• Information the business already has

• Information which is collected by the business

• Data which the business already has that comes from someone else

• When research is conducted by someone else for a business

Is easy to analyse since it is numeric.

• Quantitative

• Qualitative

Grey was the most popular choice of colour for new cars in the UK in 2020.

Is an example of what type of data?

• Quantitative

• Qualitative

Quantitative is...

• Information which can be expressed numerically

• Information that described characteristics or opinions

• The quantity of information which is collected

• The quality of the information collected

Qualitative is...

• Information which can be expressed numerically

• Information that described characteristics or opinions

• The quantity of information which is collected

• The quality of the information collected