Marketing - Approaches to Selling
Authored by David Silva
Business
9th - 11th Grade
Used 1+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The FAB selling technique involves all of the following EXCEPT:
A. outlining advantages of the product
B. describing the features of the product
C. comparing the price of the product to others
D. stating the benefits to the customer
2.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
One of the AIDA selling techniques elements is (a)
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Merchandising is ____________
A. tailoring messages to the public to influence how a business is perceived
B. a manner of displaying items in order to grab a consumer's attention
C. offering promotions in the pipeline to effect short term sales increases
D. none of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Retailing can be done through _____________
A. department stores
B. mail order catalogs
C. e-tailing
D. all of the above
5.
OPEN ENDED QUESTION
30 sec • Ungraded
What is telemarketing?
Evaluate responses using AI:
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6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Retail sales can take the form of all f the following EXCEPT ___________.
A. cash
B. credit
C. hire purchase
D. cheque
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