Marketing - Approaches to Selling

The FAB selling technique involves all of the following EXCEPT:

• A. outlining advantages of the product

• B. describing the features of the product

• C. comparing the price of the product to others

• D. stating the benefits to the customer

One of the AIDA selling techniques elements is __________

Merchandising is ____________

• A. tailoring messages to the public to influence how a business is perceived

• B. a manner of displaying items in order to grab a consumer's attention

• C. offering promotions in the pipeline to effect short term sales increases

• D. none of the above

Retailing can be done through _____________

• A. department stores

• B. mail order catalogs

• C. e-tailing

• D. all of the above

What is telemarketing?

Retail sales can take the form of all f the following EXCEPT ___________.

• A. cash

• B. credit

• C. hire purchase

• D. cheque